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"WHIPLASH remarkably, entertainingly, and, most importantly, optimistically gives critical context for the exponential evolution in which we find ourselves, then provides a path toward adaptability and flexibility. In short, it's a badass read."
—J. J. Abrams
"This book is a brilliant and provocative guide to reading the tea leaves of technological change. It's a great mix of stories, analysis, and practical tips. Read it or get left behind."—Walter Isaacson, bestselling author of Steve Jobs and president and CEO, Aspen Institute
"Earnestly followed, their nine principles will promote fluidity, exalt hybridity, make our brains receptive and elastic, in other words prepare us to navigate our present and grow our future."—Paola Antonelli, senior curator, Museum of Modern Art
"This book is an essential and pragmatic guide to navigating our technologically accelerating future. Joi and Jeff have distilled nine excellent principles that you can ignore only at your peril. Read this book to accelerate your thinking and become part of the future instead of part of the past."—Reid Hoffman, cofounder, LinkedIn
"A vitally important book, one worth reading and then rereading. Joi and Jeff will open your eyes, inspire you, and help you teach the others. Every three pages you'll find another reason to reset what you thought you knew about the world. A must read."—Seth Godin, author of Survival Is Not Enough
"Readers interested in technology, science history, futurism, innovation, and entrepreneurship will find this book to be very fascinating, thought provoking, and focused."—Booklist
"This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general."—Publisher's Weekly
"This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading--and rereading--by leaders in all fields."—Kirkus (starred review)