Mother / Founder

68 Women on the Trials and Triumphs of Starting a Business and Raising a Family

Coming Soon


By Amanda Jane Jones

By Jennifer Fernandez

Formats and Prices




$21.99 CAD



  1. ebook $16.99 $21.99 CAD
  2. Hardcover $35.00 $45.00 CAD

An inspirational and empowering celebration of more than sixty women who are both dedicated mothers and successful entrepreneurs.

Starting a business can be daunting, scary, and exciting, all at once; so too can starting a family. But they can coexist—as the incredible roster of women in this book demonstrate, entrepreneurship can be both a sustainable and fulfilling model for working motherhood. Featured here are the stories of more than sixty mothers (including big names like author and artist Maira Kalman and Justina Blakeney of the Jungalow but also farmers, lawyers, pastry chefs, and more), who describe how they pursued their entrepreneurial dreams, overcame obstacles, achieved success, and found professional contentment, all while providing for their families and parenting their children. The authors are themselves self-employed moms (Amanda Jane Jones is a freelance graphic designer, illustrator, art director, and mother of three; Jennifer Fernandez is a freelance writer and editor and mother of two) and include within the book are personal essays in which they open up about their own struggles and triumphs in balancing motherhood with their creative ambitions. They also offer readers tools and practical advice for starting a business and tackling the unique challenges of entrepreneurship and parenthood. It all adds up to a one-of-a-kind manual-cum-gift book for women looking to start and grow their own businesses.


  • “As any mother knows, the balance between finding gratification in your work and spending quality time with your kids, all while avoiding mom guilt, is a constant challenge. And it’s compounded when you see social media highlight reels showing mothers seemingly doing it all, having it all, looking great, and feeling great. The stories in Mother/Founder pull back the curtain in a way that is truly relatable, helpful, and inspiring. It will get you dreaming in a new, exciting way.”
    Molly Yeh, New York Times bestselling author and Food Network host
  • “I wish this book existed when I was raising my three boys and building my first beauty brand! The stories of these mother founders are so inspirational, and remind any woman who is starting a business and juggling the demands of a family that they’re not alone. We see you. We’ve got you. Now go build your support system and crush it.”
    Bobbi Brown, makeup artist and founder of Jones Road Beauty
  • “A true companion for anyone weathering that seemingly impossible distance between making lunches and making launch day, this book is equal parts a whisper to keep going and a thunderclap to start today. These are the stories we need more than ever.”
    Katie Thurmes Gloeckler, cofounder of Artifact Uprising
  • “Full of stories and practical advice from a diverse group of mother entrepreneurs that is sure to inspire you like it inspired me.” 
    Aran Goyoaga, James Beard–nominated author of Cannelle et Vanille cookbooks
  • “How did this book not exist until now? Reading these working moms’ stories, their advice, and the brass tacks of their daily routines gave me much-needed affirmation as I navigate life with my new baby while going after my professional dreams. It’s hard! But as one contributor aptly put it, my work makes me who I am, and it makes me a better mother. This book was like chicken soup for my tired-mom soul.”
    Hopie Stockman Hill, co-founder and CEO of Block Shop Textiles
  • Mother/Founder shines a much-needed light on the complex and profound journey of being a mom entrepreneur. Amanda and Jennifer have created within the pages of this book a community for those of us holding up economies, families, and dreams, and reminded us: we’ve got this.”
    Karen Chan, author, lawyer, and founder of Gloo Books
  • “Reading this book is like being invited into a circle of wise and brilliant mothers who generously share their experience and advice on creating fulfilling careers on their own terms. An empowering reminder that there is no one perfect blueprint to motherhood and successful entrepreneurship.”
    Erin Jang, illustrator and founder of the Indigo Bunting

On Sale
Oct 22, 2024
Page Count
336 pages

Preorders Make Great Gifts!

Authors Amanda Jane Jones and Jennifer Fernandez have made it easy for you to gift Mother/Founder to a mom you love before books officially hit shelves this October. Whether it’s for Mother’s Day, a birthday, a work anniversary, or even as a “just because” gift, you can now download free preorder greeting cards to give to a mother founder you admire along with your preorder of the book.

As and a bonus, Amanda and Jennifer have also created some fun IOU tickets to add to your preorder gift. Use one of the pre-populated IUO’s or get creative and fill in your own!

Author Photo Amanda Jane Jones

Amanda Jane Jones

About the Author

Amanda Jane Jones is a graphic designer specializing in branding, publication design, and art direction. She is also a children’s book author and illustrator specializing in product and pattern design. She lives in the foothills of the Wasatch Mountains with her husband and three children.

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Author Photo Jennifer Fernandez

Jennifer Fernandez

About the Author

Jennifer Fernandez is a former magazine and digital editor who has written about design, travel, and food for nationwide publications that include The Wall Street Journal, Architectural Digest, Travel + Leisure, Esquire, Departures, House Beautiful, Elle Décor, Martha Stewart Living, Better Homes & Gardens, and Domino. She currently resides in Brooklyn with her husband and two young daughters (Sophie, 4, and Maren, 2).

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