We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

Experience the Message

Experience the Message

Experience the Message is an exciting guide to today’s revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer’s highly cluttered radar screen. This book reveals how today’s companies can use credible voices and sensory experiences to bring the brand — its essence and its benefits — to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Read More

Genre: Nonfiction / Business & Economics / Marketing

On Sale: December 8th 2006

Price: $19.99

Page Count: 336

ISBN-13: 9780786718832

What's Inside

Read More Read Less

Reader Reviews