Introduction
The InsideOut Connection: Discovering the Psychology of Dress
Have you ever asked yourself, What was she thinking? after witnessing a fashion flub? Why, after losing so much weight, does a girl continue to wear her oversized sweat suit? Why does a fifty-year-old mom seem to have raided her teen daughter's closet for leggings and a mini? If you think these are merely examples of fashion ignorance or style apathy, you are underestimating the real meaning behind your clothing choices. Our clothing is a reflection of what we are thinking and what we are feeling. Often, wardrobe mishaps are simply our inner conflicts bubbling to the surface.
Clothing is an extension of who we are. Much like a turtle with its shell, we tell the world the who, the what, the where, and the when of our lives by what we wear on our backs. When we shop for and wear clothing that reflects our best self, we must consider, consciously or unconsciously, our age, size, culture, and lifestyle. We either work with these aspects of ourselves or fight against them.
For example, continuing to buy the same size clothing when you have lost or gained significant weight works against the reality of your size. Shopping at the teen clothing store when you have turned forty or buying a floor-length frock at Chico's when you are sixteen works against the reality of your age. Wearing hoodies to the office or buying embellished clothing for your job at a manufacturing plant works against the reality of your lifestyle. Your shopping may support defense mechanisms that have been reinforced over time, and you may have stopped actively noticing whether or not your clothing choices make sense for you.
Your clothes reveal more about your internal life than you may realize. Think of your closet as symptomatic. Every item in your wardrobe is the consequence of a deeper, unconscious choice. A closet full of baggy, shapeless clothes might belong to a woman who, underneath it all, is embarrassed about carrying extra weight. Perhaps she wears oversized clothes to cover the body she hates, to hide the shame she experiences, and to thwart criticism from others. Or maybe she chose these clothes because she doesn't want to lose weight, doesn't want to work out, and doesn't want to stop eating junk food, but is afraid to admit it. Maybe the closet belongs to a mom who doesn't wear nice clothes because she's pressed for time, but who might have to take notice of her failing marriage if she were less busy.
Maybe the overly youthful clothing in a closet indicates a fifty-something who finds the experience of seeing wrinkles and a couple of gray hairs just too painful to bear. Or maybe she's holding on to her past because she hasn't accomplished her goals in the present.
And some of our issues go far deeper than in these examples. We're clothing accumulators with anxiety, compulsive shoppers struggling with addiction, or frumpy dressers who suffer from depression. Our closets are windows into our internal selves. Every one of us attempts to say or hide something in the way we wear our clothes. But few of us can articulate what we're trying to express or locate the root of the pattern, the pathos.
There are all kinds of stylists who can offer your image a surface fix: a little makeup here, a pencil skirt there. That is not what I do. I am a psychologist who analyzes closets. Together, you and I will look at the patterns of your wardrobe in a way that may spark a change in how you perceive your past clothing choices and how you perceive yourself in the future, mirror optional. I "shrink" your closet down to the core of who you are. Imagine if someone could walk into your closet, look at your clothes, and diagnose an internal problem you might be having ("I can hide the body I hate in these baggy clothes"). Imagine that this person then worked with you to remove the symptoms (burn the oversized MC Hammer pants) and identify the root of the issue ("I was traumatized by bullying about my weight as a teen"), before offering a treatment ("I can learn to love my body in these trouser jeans"). As in clinical therapy, I am the objective eye that you eventually internalize. Because you are what you wear, not only can learning to identify the internal reasons for your clothing choices help you improve your wardrobe—it can change your life.
The Beginning
The day I discovered the "InsideOut" connection with clothing was the day I discovered my grandmother's closet. Looking through all of my grandmother's clothes, shoes, jewelry, and purses seemed no different than reading her journal or leafing through her photo albums. Buried in her closet were answers to the questions of who she was, where she was, who she was with, and when. Spending a day among the layers of her wardrobe became a full excavation of my grandmother's history.
The most memorable part of visiting my grandmother's closet was examining her button collection. I was dazzled by the detail and sparkle of these small objects that led to stories of her past.
I held up an amber rhinestone button. "What's this, Grammy?" I asked. She rolled it back and forth in her palm to catch the light.
"My mother, your great-grandmother, was a seamstress. This was a button from one of her very wealthy clients. A luxurious object like that during the Great Depression was a treasure."
"And this?" I asked, pointing to a large brown horn button. It belonged, she said, to the first suit she wore when she landed a job on the opening day of Macy's in New York City. "The line went around the corner. But with my tweed fur-trimmed suit and brown pumps, I was hired on the spot, Jennifer."
I handed her a large, black, onyx-faceted button. "I wore this to a sweet sixteen party when I met your grandfather. As soon as I saw him, I told my best friend I was going to marry that man."
The pile of metal and glass pieces that soon collected on my grandmother's bed became seeds out of which her story grew. I was enthralled. Whenever I visited my Grammy, I headed immediately to her closet to look for more of her.
From that day on, looking at people's wardrobes became the critical way in which I conceptualized them. And I don't mean that I made snap judgments or easy categorizations: I was looking for clues—what people wore, how they wore it, what they didn't wear, patterns of dress, what they bought, and how they organized their wardrobes—so that I could understand the whole person. My fascination with the link between external and internal human mechanisms led me to simultaneously pursue a doctoral degree in clinical psychology and to take a job as a sales associate at Ralph Lauren to pay the bills.
I'll never forget one busy holiday weekend when an attractive forty-something woman came into Ralph Lauren looking for an outfit to wear to a Christmas party. She must have tried on every item in the store before coming to the conclusion that "nothing worked" for her. Considering that everything in the store actually did work for her quite well, I knew that this general dissatisfaction had nothing to do with the clothing. After some questioning, I discovered that my customer was completely confused about her identity. Doubt and frustration poured out with her tears as she attempted to find answers. She did not know if she was old or young, mother or wife, modern or outdated, attractive or past her prime, and therefore she did not know what clothes worked for her. Although she eventually bought an outfit that day, she promptly returned it.
Psychology Meets the Closet
Even the best salesperson couldn't convince a customer like this one to make a purchase. How we dress conveys our self-concept, and this woman had deep, underlying identity confusion. I couldn't help her then, but as I began to pay more attention to the patterns of dress in the world around me, I realized that I could provide something more than a traditional wardrobe makeover. I decided to concentrate my findings into a new kind of practice. I developed what I call the "psychology of dress"—a new way of looking at dress through a psychological lens. From fellow clinicians to stay-at-home-moms, from teenage students to seventy-five-year-old grandmothers, everyone seemed to have some degree of wardrobe curiosity or confusion: What did their clothes say about them? How could they create an outfit to flatter their body? How could they curb their clothing expenses? Was there a good way to dress after times of transition? How could they identify the internal issues affecting their clothing choices?
After receiving countless requests for this psychologically informed closet makeover, I began moonlighting as a wardrobe consultant. Initially, the calls I received were from friends and family members just wanting to look better. I created and conducted my first complete InsideOut makeover on my sister, Gina, whose unchanging clothing selection echoed the stagnancy in her career and relationship pursuits. Her wardrobe hadn't been updated since middle school, and the new clothes she did own were either my castaways or clothes with tags still attached. "Gina, for God's sake, your wardrobe is in limbo. What are you waiting for?" I asked.
My sister was bored with her job and the "wimpy guys" in the dating scene. She was waiting for something bigger, and until her life magically changed, her wardrobe stayed the same.
"This isn't freakin' therapy, Jennifer," I remember her saying. "Just clean out my closet."
But I couldn't clean out her closet until I knew what, and who, Gina was dressing for in the past, present, and future. It wasn't just about the clothes: I needed to find out the type of life she had lived and was living in order to help her create the life change she desired—with a wardrobe to match. Once we had analyzed her clothes and identified her vocational, educational, and relationship goals, I could create a wardrobe that pushed her forward toward change. In this process, I realized that an inner makeover is the most essential component to an outside makeover. Without both, the change is incomplete.
The "Out" part of an InsideOut makeover, or the external, looks at the color, form, fit, and function of my clients' clothing, as well as their dressing patterns and pathology. I examine how successfully my clients shop, spend, wear, or store pieces, coordinate items, and fit their clothing to their body, how appropriately they dress for various situations, and how well their clothes are matched to their lifestyle. The "Inside" part of the makeover, or the internal, includes identifying current distress, past trauma, internal need for growth, and future goals.
My client base was soon growing as I met more and more women who could experience this connection and who invited me into their homes and closets.
When people contact me hoping to reinvent their "look," they are often not prepared for the breakthrough they will actually experience. When we dig through the layers of their closet, we are really identifying and finding closure for layers of painful emotions. Talking through the stress of sorting and shopping and mirror gazing alongside someone other than yourself is therapeutic. Acting on these experiences through psychological techniques such as cognitive behavioral "acting as if" exercises, assertiveness training, and exposure activities is therapy. As a psychologist, I move beyond the standard closet makeover and superficial discussion of clients' self-esteem to go much deeper. They just don't realize it at first because they are in the safety of their closet. With all of my clients we are soon able to crack through the external shell to get to the internal "good stuff." And that's something you can't get from a stylist.
I created this book by compiling women's stories I have encountered in my life and practice; many of the women I have worked with experienced at least four or five of the nine most common systematic wardrobe problems detailed here. Maybe you are like Ricki, who mistakenly thinks she is a "big, ugly whale of a woman," or perhaps you have more in common with Megan, who can't disentangle her work from her real life. These are the stories of women who have stripped their closets, struggled to answer uncomfortable questions, and worked to find answers.
At the end of each of these stories, I'll bring the analysis back to you and your closet by providing quick and easy takeaways for improving your look and your life. You Are What You Wear also includes a five-step wardrobe analysis—your personal tool kit for creating a healthy, balanced closet.
Our clothing is the physical representation of our perceptions, our dissatisfactions, and our desires. When we look beyond the physical to our internal workings, we can create a change at the core. Unlike change that occurs in therapy, these difficult internal examinations are softened by the lightness of the wardrobe makeover. Through this process I have witnessed people who had struggled with certain issues for years finally confront and find closure with them.
Taking care of yourself begins with self-discovery. The clothing you put on your back is an incredibly accurate indicator of what you think of yourself and your life. Cracking open the closet doors can lead to great insight. When you strive toward self-discovery, improvement often follows.
Wearing clothing that makes you feel comfortable, happy, and good about yourself really does make life better. The slightest change in your wardrobe can lead to a domino effect of adventure, discovery, and great memories. That is why I do what I do! It is so wonderful to see something that seems as insignificant as a closet makeover alter self-perception, increase self-awareness, raise self-esteem, create life goals, and encourage the pursuit of a full and well-lived life.
Swing open your closet door to discover who you are. Get rid of the clothes that don't speak to the person you have become, put on your best outfit, and walk out the door!
What's in Your Closet? Take the Challenge
You chose to read this book for a reason. Maybe you have nothing to wear and are looking for answers. Are you experiencing wardrobe malaise? Feeling stuck when you think about making a change? These common experiences are often the result of one or more of the nine wardrobe maladies. Before any "diagnosis" can be made or a "treatment" devised, you must collect your "data," analyze that data, and then summarize your "findings."
The analysis starts with the following questions, which are designed to make you think more deeply about the patterns surrounding the way you dress. There is no one right way to approach these questions; you can answer them now or wait until after a period of observation. For now, just stick to analysis—there's no need to make any changes yet.
Past 1. Who dressed you when you were younger?
2. How did he or she dress?
3. What were you taught about getting dressed?
4. Was learning to dress a necessity, a creative process, or both?
5. When did you begin dressing yourself?
6. Did you find the process exciting?
7. Did you find the process frustrating?
8. Were you indifferent?
9. Have you suffered a wardrobe trauma, such as your dress evoking peer bullying or parent criticism?
10. How has your style changed throughout your life? For example, have you gone from punk to minimalist, tight to loose, neutrals to color?
11. What prompted these changes?
12. What has remained the same?
13. Who were your style inspirations when you were younger?
14. Have you held on to your clothes from the past?
15. What are your favorite outfits from your past and why?
Present 1. How would you describe your style now?
2. How do you feel when you get dressed?
3. Why?
4. How do you feel when you shop for clothes?
5. Why?
6. How often do you shop?
7. Why?
8. Who is your style inspiration?
9. Do you find getting dressed difficult?
10. If so, when did the difficulty start?
11. What is the most difficult part of getting dressed?
12. Do you find that you have nothing to wear?
13. Do you wear the same thing all of the time?
14. Do you wear a new outfit every day?
15. Do you dislike most of the clothes in your wardrobe?
16. Do you have a specific style that is "so you"?
17. Do you have pictures for style inspiration?
18. Do you wish you could improve the way you dress?
19. What is your favorite color?
20. Do you have that color in your wardrobe?
21. Is your style classic or trendy?
22. Traditional or modern?
23. Clean or adorned?
24. Fitted or loose?
25. Short or long?
26. Do you wear what other women in your cohort wear?
27. Have you ever tried to get help in crafting a wardrobe?
28. Is your closet full of old or new items?
29. Is your closet neatly organized or messy?
30. Is your closet empty or crammed?
31. Do you wear your clothes?
32. Do many of your clothes still have tags?
33. Do you feel that your clothes represent who you are?
34. Do you feel that your clothes flatter your body?
35. Do you feel that your clothes enhance your age?
36. Do your clothes function well with your current lifestyle?
37. What is the most common fashion mistake you make?
38. Have you tried to change this?
39. Has your style changed with a time of major transition?
40. Are you happy with this change?
41. Are you content with your current wardrobe? If so, why?
Future 1. For every decade of your life, how would you like to dress?
2. Do you have a style icon for each stage of your life?
3. What major transitions will you make in the future?
4. Do you have a wardrobe to match these changes?
5. What would your ideal wardrobe look like?
6. What changes would you like to make to your wardrobe in the future?
7. When would you like to complete the change?
8. What is keeping you from having the perfect wardrobe?
9. What goals would you like to complete in the future?
10. Have you broken these goals down into specific steps?
11. When would you like to accomplish these goals?
12. Would you like your wardrobe to facilitate this process?
The next step after this detailed analysis is summarizing your wardrobe behaviors. Identify your strengths and weaknesses. Decide what needs to change and what should stay the same.
Your diagnosis and treatment are likely to fall into one of the chapters of this book:
Chapter 1: | Shop 'Til You Drop: When You Buy More Than You Need |
Chapter 2: | Letting Go: When Your Closet Is Overflowing |
Chapter 3: | Somnambulist: When You Are Bored with Your Look. |
Chapter 4: | Body of Work: When You Avoid Mirrors |
Chapter 5: | Your Cover's Blown: When You Bare Too Much |
Chapter 6: | Adventures in Time Travel: When You Are Not Dressing for Your Age |
Chapter 7: | Working for It: When You Find Yourself Forever in Work Clothes |
Chapter 8: | It's All in the Details: When You Are Covered in Labels |
Chapter 9: | Getting Back to You: When You Live in Mom Jeans |
Exploration is the final step of the InsideOut makeover. Choose the chapter or chapters that identify your wardrobe issues. In each chapter, you will find a detailed checklist, a case study, a psychological explanation—and solutions for your wardrobe problems that will change more than just the way you dress.
CHAPTER ONE
Shop 'Til You Drop
When You Buy
More Than You Need
When Tessa called me, she had reached her limit. She briefly described her "little shopping problem" that had gotten her into a "tiny bit of trouble." As a result, she said, her closet was a mess. She needed my help to organize her many clothing purchases. I was more than happy to work with her.
I pulled up to Tessa's driveway, parked next to her shiny luxury car, and faced her sprawling colonial. Like the rest of her home, Tessa's walk-in closet was brimming with new, expensive, and designer pieces. After taking in all of this abundance, I asked Tessa what she felt the problem was.
"Well," she said, "as you can see, I have many wonderful pieces, but I am having trouble organizing them in the space and, I guess, using each piece together in order to make an outfit. I'm also wondering which of these pieces I should sell."
I nodded. "Well, we can start looking through everything to determine what stays and what goes. Selling is a great way to make the usable clothes more visible and provide room for future pieces." I was ready to begin emptying the space.
"Actually, Dr. B," Tessa said hesitantly, "I need to sell this stuff to pay off some debts. I've got plenty of room in the other closets."
And now I knew why I was really there. Like many people living above their means, Tessa had created the appearance of a lifestyle that she hadn't earned. Now she was left selling the very things that had helped her keep up appearances as she scrambled to make ends meet.
Soon the full story came tumbling out. Tessa explained that every credit card she had was now denied, her checking account was accruing overdraft fees, and the "bastard" creditors had started calling. She was upset, and her inability to organize appeared to be the superficial symptom of a much deeper issue.
Even though she had created the problem herself, Tessa's anger was misdirected at those to whom she owed money. Not only was she failing to take ownership of her inappropriate spending behaviors, but she seemed unwilling to stop. When I suggested eliminating premium cable, cutting back on the manis and pedis, and skipping the $7 coffees, Tessa looked at me as though I was asking her to give up electricity and running water.
Tessa's problem wasn't in her fashion choices, which were flawless. Her problem was that she couldn't resist the urge to shop despite being unable to afford her clothes. A habit becomes a problem when it begins to impact daily functioning, and spending her paycheck on a Burberry trench instead of her heating bill constituted a major one for Tessa.
If you are like Tessa and find that you shop when you have enough, spend money you don't have, or need to sell unworn items just to pay the bills, this chapter will show you the motivations for your behaviors and teach you the techniques to curb them. If this chapter is the one that best describes your wardrobe problem, then it's time to remove the guilt from the Gilt Groupe sales and leave the Friday nights at the mall to the teenyboppers.
Why We Buy
The predator stalks her prey for hours, anticipating just the right moment to pounce. She is hungry and ready to bring down the beast. She circles the area, assessing the landscape, seeking the perfect target. Spotting it, she locks in on it with singular focus: the clean lines, the healthy exterior, the shiny, supple skin. Who can resist the taste of victory? Ah, the hunt for handbags can be sweet.
Who hasn't had a thrilling shopping experience? Running from store to store looking for the perfect dress, shoe, or pair of jeans can be exciting. I remember a visit to Benetton years ago when I found the perfect sheath dress. It fit so well in so many places that "ah ha" moments were happening in the mirror.
That perfect shopping experience did not end in the store. I couldn't simply buy that spectacular dress in one color, not when it came in three. Sadly, my perfect sheath was not available in my size at the local store, so having convinced myself that I needed more than one of it, I continued the hunting process at home. I called another Benetton store, and then another—sold out. Finally, after scouring nearly every store in small towns all across this great country, I found my dresses. Four hours of calling was well worth the outcome.
I know well that wonderful feeling of finding something and possessing it with the swipe of a card. The urge to buy is a normal one. But the feeling of anticipation and relief associated with buying can become self-reinforcing and repetitive.
There are many psychological reasons why we are prompted to buy: we may feel anxious about other aspects of our lives, depressed about our financial situation, or inadequate when we compare ourselves to others. Or we may just be plain bored. Whatever the reason, buying something triggers and reinforces the brain's reward center, or the mesolimbic system. Each time we anticipate a purchase and then make it, we release the "feel good" chemical, dopamine, which keeps us coming back for more. Whatever our initial psychological reasons for going shopping, we come to know that our agitation will be immediately relieved with the dopamine-releasing purchase.
A fascinating study conducted by researchers in 2010 demonstrated a clear connection between dopamine and compulsive shopping, also known as oniomania.1