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The Practitioner's Guide to Product Management

Regular Price $26

Regular Price $29 CAD

Regular Price $26

Regular Price $29 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 6, 2015. This date is subject to change due to shipping delays beyond our control.

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On Sale

Jan 6, 2015

Page Count

208 Pages

ISBN-13

9781455548569

Description

This firsthand road map will tell you what it takes to create a product that meets a customer’s needs — and avoid the pitfalls of product failure.

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.

The Practitioner’s Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

What's Inside

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