So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love


By Cal Newport

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$19.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 18, 2012. This date is subject to change due to shipping delays beyond our control.

In this book with unique perspective, professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out to discover the reality of how people end up loving their careers.

A focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with professionals who admit to deriving great satisfaction from their work, Newport uncovers the strategies they use and the pitfalls they avoid in developing their compelling careers.

Cal reveals 4 Rules for falling in love with your job:

#1: Don't follow your passion
#2: Be so good they can't ignore you
#3: Turn down a promotion
#4: Think small, act big

Cal Newport's manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation. So Good They Can't Ignore You provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

On Sale
Sep 18, 2012
Page Count
288 pages

Cal Newport

About the Author

Cal Newport, Ph.D., lives in Washington, D.C., where he is a writer and an assistant professor of computer science at Georgetown University. He also runs the popular website Study Hacks: Decoding Patterns of Success. Deep Work is his fifth book.

Learn more about this author