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The Geek Way

The Radical Mindset Transforming the Future of Business

Regular Price $25.98

Regular Price $32.98 CAD

Regular Price $25.98

Regular Price $32.98 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 5, 2023. This date is subject to change due to shipping delays beyond our control.

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From New York Times bestselling author Andrew McAfee comes The Geek Way​: the first book to explore the unconventional and surprising mindset that is revolutionizing business culture, leadership, personal success—and will be the single most important feature that will determine the winners of tomorrow.

We’re living in a time of amazing technological innovation, but we’re not paying enough attention to one of the most important innovations of all — one that’s going to be a wellspring of progress for a long time to come.
This innovation is to the company itself — the collection of people and assets brought together to create goods and services and bring them to market. And, as Andrew McAfee persuasively argues, this new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can — and should — be.
They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would, through trial and error, egalitarianism, evidence, and stress-testing ideas in a group setting rather than relying on the boss’ instincts. McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.
The future will be “geek” — and by investigating and surveying the contemporary research in psychology, economics, and the behavioral sciences, as well as first-hand accounts from the “geek” leaders of today, McAfee shows us all why we've entered a new age. And this age will transform everything we think we know about how business is done, now and into the future.

What's Inside

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"Offers important insights into how digital technologies are transforming our economy, a process that has only just begun."—Reid Hoffman, coauthor of the #1 New York Times bestseller The Start-up of You
"Brynjolfsson and McAfee are right: we are on the cusp of a dramatically different world brought on by technology. The Second Machine Age is the book for anyone who wants to thrive in it. I’ll encourage all of our entrepreneurs to read it, and hope their competitors don’t."—Marc Andreessen, cofounder of Netscape and Andreessen Horowitz
"Will our new technologies lift us all up or leave more and more of us behind? The Second Machine Age is the essential guide to how and why that success will, or will not, be achieved."—Garry Kasparov, thirteenth World Chess Champion
"What globalization was to the economic debates of the late 20th century, technological change is to the early 21st century. Long after the financial crisis and great recession have receded, the issues raised in this important book will be central to our lives and our politics."—Lawrence H. Summers, Charles W. Eliot University Professor at Harvard University
"Optimistic and intriguing."—The Washington Post
"Technology is overturning the world’s economies, and The Second Machine Age is the best explanation of this revolution yet written."—Kevin Kelly, senior maverick for Wired and author of What Technology Wants
"My favorite book so far of 2014. Both hopeful…and realistic."—Joshua Kim, Inside Higher Education
"Maddeningly reasonable and readable."—Thomas Claburn, InformationWeek
"In this optimistic book Brynjolfsson and McAfee clearly explain the bounty that awaits us from intelligent machines. But they argue that creating the bounty depends on finding ways to race with the machine rather than racing against the machine. That means people like me need to build machines that are easy to master and use. Ultimately, those who embrace the new technologies will be the ones who benefit most."—Rodney Brooks, chairman and CTO of Rethink Robotics, Inc
"An important book on the technology-driven opportunities and challenges we all face in the next decade. Anyone who wants to understand how amazing new technologies are transforming our economy should start here."—Austan Goolsbee, professor of economics at the University of Chicago
"A brilliant look at the future that technology is bringing to our economic and social lives. Read The Second Machine Age if you want to prepare yourself and your children for the world of work ahead."—Zoë Baird, president, Markle Foundation
"After reading this book, your world view will be flipped: you’ll see that collective intelligence will come not only from networked brains but also from massively connected and intelligent machines."—Nicholas Negroponte, cofounder of the MIT Media Lab, founder of One Laptop per Child, and author of Being Digital
"Truly helped me see the world of tomorrow through exponential rather than arithmetic lenses. Macro and microscopic frontiers now seem plausible, meaning that learners and teachers alike are in a perpetual mode of catching up with what is possible. It frames a future that is genuinely exciting!"—Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma
"This provocative book is both grounded and visionary, with highly approachable economic analyses that add depth to their vision. A must-read."—John Seely Brown, coauthor of The Power of Pull and A New Culture of Learning
"A whirlwind tour of innovators and innovations around the world. But this isn’t just casual sightseeing. Along the way, they describe how these technological wonders came to be, why they are important, and where they are headed."—Hal Varian, chief economist at Google
"Brynjolfsson and McAfee do an amazing job of explaining the progression of technology, giving us a glimpse of the future, and explaining the economics of these advances. And they provide sound policy prescriptions. Their book could also have been titled Exponential Economics 101?it is a must-read."—Vivek Wadhwa, director of research at Duke University’s Pratt School of Engineering and author of The Immigrant Exodus
"A masterful job of exploring both the promise of computer technology and its profound societal impact."—Carl Bass, CEO of Autodesk
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