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The Rules of Contagion

Why Things Spread--And Why They Stop

The Rules of Contagion Open the full-size image

Contributors

By Adam Kucharski

Formats and Prices

Price

$12.99

Price

$16.99 CAD

Format

Format:

  1. ebook $12.99 $16.99 CAD
  2. Audiobook Download (Unabridged)
  3. Trade Paperback $18.99 $23.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 7, 2020. This date is subject to change due to shipping delays beyond our control.

Also available from:

One of the Best Books of 2020 — Financial Times
One of the "Most 2020 Books of 2020" — Washington Post
One of the Best Science Books of 2020 — The Times of London
One of the Best Science Books of 2020 — The Guardian
 
From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.
 
Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses — such as MERS, SARS, or the coronavirus disease COVID-19 — so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread — and what we can do about it.
 
Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

Genre:

On Sale
Jul 7, 2020
Page Count
352 pages
Publisher
Basic Books
ISBN-13
9781541674332

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Adam Kucharski

About the Author

Adam Kucharski is a professor at the London School of Hygiene and Tropical Medicine, where he works on analysis of infectious disease outbreaks, work that won him the 2023 Adams Prize for mathematics. He regularly appears in print and broadcast media and is the author of The Perfect Bet and The Rules of Contagion. He lives in Hertfordshire, UK. 

Learn more about this author