Matt Johnson, PhD is a researcher, writer, and professor at Hult International Business School in San Francisco. His research focus is on applying this neuroscientific perspective to better understand consumer experience and decision making. A writer for Psychology Today, and a regular contributor to outlets such as Forbes, BBC, and Business Insider, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area and has worked with Nike as an expert-in-residence in Portland, Oregon. He is the founder of the consumer behavior blog PopNeuro, and the author of Blindsight:The (Mostly) Hidden Ways Marketing Reshapes our Brains.