Attitudes And Persuasion

Classic And Contemporary Approaches


By Richard E Petty

By John T Cacioppo

Formats and Prices





  1. Trade Paperback $54.00
  2. ebook $33.99

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 26, 1996. This date is subject to change due to shipping delays beyond our control.

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

On Sale
Jan 26, 1996
Page Count
336 pages
Avalon Publishing

Richard E Petty

About the Author

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Learn more about this author