"Martins, founder of Slow Foods USA and Heritage Foods USA . . . has created a blueprint for healthy eating, sustainable farming, biodiversity, as well as for protecting culinary traditions and cultural differences. [He] is passionate, preachy, and, above all, practical-he doesn't want you to make your own ketchup or give up pizza, just to buy the best meat and produce that is in season and to chose "quality" food over "commodity" food."