Political Consultants and Campaigns

One Day to Sell

ebook / ISBN-13: 9780813345567

USD: $25.99

ON SALE: August 2nd 2011

Genre: Nonfiction / Political Science


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Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don’t know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

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Reader Reviews


Praise for Jason Johnson's Political Consultants and Campaigns: One Day to Sell

“Few campaign management texts successfully navigate between political science research and wisdom garnered from the trenches. Johnson's Political Consultants and Campaigns finds that narrow pathway in grand fashion. It is an important book, rich in detail and insight, and should be on the shelf of anyone interested in modern campaign dynamics.”
Daniel M. Shea, Allegheny College

“Jason Johnson brings theoretical power and real-world data together in this compelling study of how we organize and run modern political campaigns. He successfully bridges the gap between political science and practical politics with this book—one that both scholars and politicos will use in their work. We need more studies like Political Consultants and Campaigns that combine the lessons of theory with hard evidence from the field!”
Charles Cushman Jr., Graduate School of Political Management, George Washington University
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