Selling the Invisible

A Field Guide to Modern Marketing

Audiobook CD / ISBN-13: 9781600241017

USD: $16.98  /  CAD: $19.75

ON SALE: January 2nd 2008

Genre: Nonfiction / Business & Economics / Sales & Selling

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don’ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

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