Hachette Book Group’s privacy policy has been updated effective September 28, 2017. You can read the updated policy here. You can also email any questions to HBG-Privacy@hbgusa.com.

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. You can find out more or switch them off if you prefer here. By continuing to use the site without changing settings, you consent to our use of cookies.

Selling the Invisible

Selling the Invisible

A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don’ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
Read More

Genre: Nonfiction / Business & Economics / Sales & Selling

On Sale: April 1st 2006

Price: $9.98

ISBN-13: 9781594837159

What's Inside

Read More Read Less