Visit our store for discounts & free shipping over $35 SHOP NOW>>

Well, That Escalated Quickly

Memoirs and Mistakes of an Accidental Activist

Regular Price $16.99

Regular Price $22.49 CAD

Regular Price $16.99

Regular Price $22.49 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around October 6, 2020. This date is subject to change due to shipping delays beyond our control.

Also Available From:

Buy Now:


Star of MTV’s Decoded and veteran video blogger Franchesca Ramsey explores race, identity, online activism, and the downfall of real communication in the age of Twitter rants and call-out wars, in a collection of funny and timely essays.

Franchesca Ramsey didn’t set out to be an activist. Or a comedian. Or a commentator on identity, race, and culture, really. But then her YouTube video “What White Girls Say. . . to Black Girls” went viral with 12 million views. Faced with an avalanche of media requests, fan letters, and hate mail, she had two choices: Jump in and make her voice heard, or step back and let others frame the conversation. After a crash course in social justice and more than a few foot-in-mouth moments, she realized she had a unique talent and passion for breaking down injustice in America in ways that could make people listen and engage.

In her first book, Ramsey uses her own experiences as an accidental activist to explore the many ways we communicate with each other–from the highs of bridging gaps and making connections to the many pitfalls that accompany talking about race, power, sexuality, and gender in an unpredictable public space: the internet.

WELL, THAT ESCALATED QUICKLY includes Ramsey’s advice on dealing with internet trolls and low-key-racists, confessions about being a former online hater herself, and her personal hits and misses in activist debates with everyone from bigoted Facebook friends and misguided relatives to mainstream celebrities and YouTube influencers. With sharp humor and her trademark candor, Ramsey shows readers we can have tough conversations that move the dialogue forward if we just approach them in the right way.

What's Inside

Read More Read Less


"Ramsey the 'accidental activist' whose YouTube video 'Shit White Girls Black Girls' went viral, offers wiry advice and dishy anecdotes in this sage and salty memoir in essays."—O, The Oprah Magazine
"Through Decoded, her popular MTV Web series, Franchesca Ramsey doesn't just push the envelope on race and pop culture--she rips it up and sets it on fire. She brings that same panache and aplomb to the insightful read Well, That Escalated Quickly, a spot-on view of survival in a social media world that has few, if any, boundaries."—Essence Magazine
"Ramsey's anecdotes as a black woman who grew up in the suburbs are salient...Ramsey is doing what she does best: calling people in and sparking crucial dialogue."—Bust Magazine
"Ramsey, who will soon have a show on Comedy Central, has written an insightful book that brings us laughter as well as tools for understanding our differences and our shared humanity."—Library Journal
"Regardless of their level of familiarity with Ramsey's work, readers will enjoy engaging with complex subjects via her frank, approachable style."—Booklist
"An admirable exploration of the rapidly morphing boundaries of social mores and online outrage; the author helpfully points the way toward better communication."—Kirkus
"Ramsey uses her trademark humor to disarm her readers and then reequip them with better tools...[her] satire feels more like rolling on the floor laughing with our wittiest bestie."
Christian Century
"Illuminating, entertaining."—Bustle
Read More Read Less