By Erin Meyer

On Sale: May 27, 2014
Page Count: 288 pages
Publisher: PublicAffairs
ISBN-13: 9781610392594

$14.99

$19.99 CAD

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An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There)

When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

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Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures.

Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2023, Erin was listed by the Thinkers50, as one of the fifty most impactful business writers in the world and in 2018 she was selected by HR magazine as one of the top 30 most influential HR thinkers of the year. With Reed Hastings, she is the co-author of No Rules Rules: Netflix and the Culture of Reinvention. Follow her on Twitter: @ErinMeyerINSEAD

“Whether you’re a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer’s work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe.”
Huffington Post
“The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read.”
Foreign Affairs
“Amusing.”
Financial Times
“With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer’s. Skillfully blending real-life examples . . . with an analytical framework, Meyer teaches you how to plot your own ‘culture map’ for your team or organisation. . . . What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD.”
HR Magazine
“This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.”
Professional Manager (UK)
“Erin Meyer provides us with a brilliant guide to what all business leaders need to know right now: How to succeed in managing across the diverse cultural contexts of today’s workplace!”
Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won’t Get You There
“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the difference between success and failure. Erin Meyer has written a very important book. Managers everywhere should read it.”
Des Dearlove and Stuart Crainer, founders of Thinkers50
“I highly recommend this book to both the professional and leisure reader. Erin has shown herself to be one of the main representatives of the next-generation scholars who combine deep conceptual models with very practical applications. A must-read!”
Fons Trompenaars, author of Riding the Waves of Culture
“Commerce may be global but culture isn’t. Erin Meyer’s The Culture Map reminds us that behind businesses there are people who have biases, expectations, and a view of life which can unexpectedly determine and form multi-million-dollar decisions. Understanding that culture shapes people who shape business is vital to win. This is the book you need to travel with everwyhere if you are serious about going global.”
Pedro Pina, vice president, YouTube EMEA
“Although we live in an increasingly digitally connected and virtual business world, The Culture Map reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based analysis of how to do just that. With clear and practical frameworks, The Culture Map will help business leaders become ‘cultural bridge builders’ to the benefit of their teams and organizations.”
Dr. Didier Bonnet, professor of strategy and digital transformation, IMD Business School
“A helpful guide to working effectively with people from other cultures. . . . Meyer delivers important reading for those engaged in international business.”
Kirkus Reviews
“In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world—and how to get past them.”
Siemens Industry Journal