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The Campaign Manager

Running and Winning Local Elections

Contributors

By Catherine Shaw

Formats and Prices

Price

$42.00

Format

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 7, 2014. This date is subject to change due to shipping delays beyond our control.

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.

Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

On Sale
Jan 7, 2014
Page Count
440 pages
Publisher
Avalon Publishing
ISBN-13
9780813348636

Catherine Shaw

About the Author

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over three decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.

Learn more about this author