Visit our store for discounts & free shipping over $35 SHOP NOW>>

The Generation Myth

Why When You're Born Matters Less Than You Think

Regular Price $30

Regular Price $38 CAD

Regular Price $30

Regular Price $38 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around November 9, 2021. This date is subject to change due to shipping delays beyond our control.

Also Available From:

Buy Now:

On Sale

Nov 9, 2021

Page Count

288 Pages




Millennials, Baby Boomers, Gen Z—we like to define people by when they were born, but an acclaimed social researcher explains why we shouldn't.

Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true?

Bobby Duffy has spent years studying generational distinctions. In The Generation Myth, he argues that our generational identities are not fixed but fluid, reforming throughout our lives. Based on an analysis of what over three million people really think about homeownership, sex, well-being, and more, Duffy offers a new model for understanding how generations form, how they shape societies, and why generational differences aren’t as sharp as we think.

The Generation Myth is a vital rejoinder to alarmist worries about generational warfare and social decline. The kids are all right, it turns out. Their parents are too. 

What's Inside

Read More Read Less


“Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world. Duffy’s scientific approach enables him to discount the glib generational stories that obscure our understanding at the same time that he spots deeper generational truths. These virtues make this book indispensable both for national leaders trying to navigate their countries through today’s unpredictable political currents and for ordinary citizens trying to navigate themselves and their families through uncertain times.”—Robert Putnam, author of Bowling Alone
“Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods, and ages.”—Steven Pinker, author of Enlightenment Now
“Highly readable and insightful. This book cuts through all the spin that caricatures generations and presents the facts we need to know. Bobby Duffy has combined statistics, analysis and a wry sense of humour to give it to us straight so we can think more clearly about building a better future. An essential read for anyone who truly wants to understand our world.”—Julia Gillard, former prime minister of Australia
“Bobby Duffy shows that serious generational analysis is indispensable in spotting the fundamental social trends shaping the future. This is a book for anyone, of any generation, who hopes to live and prosper in that future."—Dan Gardner, New York Times–bestselling coauthor of Superforecasting
“The most comprehensive, compelling, and careful account for how and why the generations diverge, come together, and can better connect.”—Danny Dorling, Oxford University
“Startling, witty, and erudite. This is a must-read, complete analysis of our times—a portrait of the way we live now in all its changing confusions down the generations. Read this to explode the myth of manufactured generational wars.”—Polly Toynbee, Guardian columnist
Read More Read Less