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Seth Godin
Seth Godin is the author of numerous books, including the national bestseller Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! until early 2000, when he left to devote time to writing and speaking.
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By the Author
Unleashing the Ideavirus
The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of…