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Unleashing the Ideavirus

Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Regular Price $15.99

Regular Price $21.99 CAD

Regular Price $15.99

Regular Price $21.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around October 10, 2001. This date is subject to change due to shipping delays beyond our control.

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On Sale

Oct 10, 2001

Page Count

234 Pages

ISBN-13

9780786887170

Description

The book that sparked a marketing revolution.

“This is a subversive book. It says that the marketer is not–and ought not to be–at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a “recipe” for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn’t want to hear it anymore from the traditional marketers.

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