5 Quotes for Your Inner Badass

You Are A Badass is the first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word. Jen Sincero’s refreshingly entertaining guide to reshaping your mindset and life holds more than a few memorable quotes within, so we’ve compiled a few here to help bring out your inner badass.

“You are the only you that will ever be. You are kind of a big deal.”

Jen Sincero

You might be biased against the word “affirmation”—it might make you think of mind-numbing repetition, or you might believe affirmations have the efficacy of a genie’s three wishes…which is to say none at all. Despite this, the key to affirmations is finding the ones that work for you and making them work for you. Here are some affirmations specific to self-love. Pick one or two that work for you and pummel yourself with them. Repeat them all day long in your head, in the car, while you’re walking down the street pretending to be on the phone, under your breath in line at the DMV. Write them on Post-it notes and stick them around your house, on your mirrors, in your refrigerator, in your car.

  • I deserve and receive massive amounts of love every moment of every day.
  • I am one with The Universe. The Universe is awesome and so am I.
  • I receive all the good that life has to offer me.

You’re limited edition—act like it!

“When we’re happy and all in love with ourselves, we can’t be bothered with the bullshit (our own or other people’s).”

Jen Sincero

We tend to take our own instincts for granted. Even though we’re born with everything we need to succeed, we often let outside influences tear our self-worth apart. Worse than that, we do ourselves disservices by settling for mediocrity & succumbing to fear, shame, and self-doubt. And while there are countless ways that we rip ourselves off, there’s one way that’s the most rampant and devastating of all: we invest everything we’ve got in believing that we’re not good enough. Take some time out of your day to remember that you are good enough: rise to the occasion and remember how truly mighty you are!

“Going out into the world and trying, yet still deep-down believing that you’re ruled by your past circumstances, is like forgiving someone but still hoping they sit in something wet.”

Jen Sincero

Running Press is no stranger to stories. But we like to focus on the inspiring, delightful, and impactful ones—not the ones formed from limiting beliefs. What you choose to focus on becomes your reality, and if you tend to spin yarns of drama, you can get so wrapped up in them it’s hard to find your way out. Go out into the world and try—but remember that if you’re not trying wholeheartedly, you’re really not trying at all. The false rewards we get from playing it safe don’t count as actual rewards, no matter how much your comfort zone tries to convince you. So forgive yourself, forget the familiar stories, and dry off that proverbial seat!

“Follow what feels good in the moment, every moment, and it will lead you through a most excellent life.”

Jen Sincero

Let yourself off the hook if you don’t have that one big perfect thing you know you came here to do, and feel good about the fact that you’ll probably fulfill several callings throughout your life. If it feels good for you, it probably is good for you, so follow that feeling of greatness and see where it leads. If you really want to get in touch with who you are, what you love to do, and who you love to do it with, dedicate some time to tuning in to your intuition—the radio frequency that never fails!

“There’s nothing as unstoppable as a freight train full of fuck-yeah.”

Jen Sincero

‘Nuff said. Be that freight train of fuck-yeah and get ready to roll into the station of success.


Need more of a motivational boost? Bring the badass wall-to-wall with vibrant, ready-to-frame You Are A Badass Inspirational Posters – perfect for display in your home or office. Better yet, internalize the full spectrum of badassery with You Are a Badass® (Ultimate Collector’s Edition), out now!

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Text taken from and inspired by You Are a Badass® (Ultimate Collector’s Edition) by Jen Sincero.