Blink

The Power of Thinking Without Thinking
By Malcolm Gladwell (Trade Paperback, 2007)
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.
  • (Publishers Weekly).

  • "I knew from the first few pages of Gladwell?s BLINK exactly what I thought: I'm gonna be up all night reading this?.[A] smart, breezy celebration of intuition?. Gladwell has rounded up scores of arresting anecdotes to support and advance his thought-provoking theories in this sinuous, fascinating narrative?.You can't judge a book by its cover. But Gladwell had me at hello?and kept me hooked to the final page." (Entertainment Weekly (Editor's Choice)).

  • "Fascinating....Gladwell's delightful new book is sure to inspire orgies of Gladwell-mania....Brims with surprising insights about our world and ourselves, ideas that you'll have a hard time getting out of your head, things you'll itch to share with all your friends." (Salon).

  • "BLINK moves quickly through a series of delightful stories?.Always dazzling us with fascinating information and phenomena." (New York Times Book Review).

  • "Intoxicating".Gladwell is an engaging writer and a first-rate tour guide.? (Los Angeles Times).

Product Details

Blink
  • Publisher: Little, Brown and Company
  • Price: $17.00 US/$19.00 CAN
  • Pages: 320
  • Physical Dimensions: 5-1/2" x 8-1/4"
  • Audio Run Time: 0
  • ISBN-13: 9780316010665
  • On Sale Date: 04/03/2007
Blink