Creating You & Co.

Learn To Think Like The CEO Of Your Own Career

Contributors

By William Bridges

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Price

$19.99

Price

$25.99 CAD

Format

Trade Paperback

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Trade Paperback $19.99 $25.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around October 30, 1998. This date is subject to change due to shipping delays beyond our control.

”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called 'You & Co.,' and view employers as potential customers. That's the key to a successful career.” That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term ”You & Co.” In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you'll think about your work in a new way—you'll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

Genre:

On Sale
Oct 30, 1998
Page Count
208 pages
ISBN-13
9780738200323

William Bridges

About the Author

William Bridges, PhD (1933-2013) was a preeminent authority on change and transition whose pioneering research provided a methodology and common language to guide organizations and individuals during the significant transitions that accompany a major change. As the founder of William Bridges Associates and a globally recognized speaker, author, and consultant, he advised individuals and organizations on how to deal productively with change. He was the author of ten books, including the bestselling Managing Transitions, Transitions, and The Way of Transition. With the publication of his groundbreaking book JobShift in 1994, William accurately predicted the explosive growth of self-employment, helping people understand how to prepare for a world in which secure jobs would be increasingly scarce. He later published Creating You & Co., which guides individuals on how to take charge of their career while navigating this new world of work. William received degrees from Harvard, Columbia, and Brown Universities, and Ralph Waldo Emerson’s pragmatic philosophy heavily influenced his teachings.
Susan Bridges is the president of William Bridges Associates and has spent thirty-five years advising executives and leaders in organizations facing significant transitions. She updated and revised the 40th anniversary edition of Transitions and the 25th anniversary edition of Managing Transitions. Susan holds a BA in Speech and MA in Communications, with an emphasis in Neurolinguistics and Neuropsychology, from the University of Colorado. She has served as a Drucker Foundation Mentor, guiding the business leaders of tomorrow. As a former board member for the Institute of Management Consultants, she developed the first nation-wide mentoring and professional development program for management consultants. She lives in Marin County, CA.

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