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Manage the Machine

How to Harness Human-AI Collaboration at Work

Contributors

By Paula Goldman

Formats and Prices

On Sale
Sep 15, 2026
Page Count
304 pages
Publisher
Basic Venture
ISBN-13
9781541608207

Price

$30.00

Price

$40.00 CAD

Format

Format:

  1. Hardcover $30.00 $40.00 CAD
  2. ebook $18.99 $24.99 CAD

From Salesforce’s chief ethical and humane use officer, a prescriptive guide for how to integrate AI into the workplace effectively

AI technology has rapidly advanced from automation to generative tools to autonomous agents. Business leaders are increasingly excited about the potential of AI but also worried about the risks. At a time when AI can both radically increase productivity and set off a PR nightmare, where can executives and managers turn for tactical advice that cuts through the hype?

Manage the Machine is a practical guide to effectively integrating AI into work, in business domains ranging from sales to corporate strategy to HR. Paula Goldman, chief ethical and humane use officer at Salesforce, shows how to get the best from AI and people working together, with examples from leading companies like Walmart, Grubhub, and Harley-Davidson. She provides clear guidance for determining which tasks can be safely delegated to AI and where humans should take the lead—for example, by articulating when customers welcome AI, and when they find it inappropriate. Goldman also lays out the guardrails necessary to keep AI—or the humans using it—from going astray. As humans increasingly work side by side with AI, Manage the Machine provides the road map for organizations to take their next steps with confidence.


Paula Goldman

About the Author

Paula Goldman is the first-ever chief ethical and humane use officer at Salesforce, where she is a leading figure in implementing AI responsibly. She was also a member of the US National AI Advisory Committee, established by Congress to advise the president, and was chair of its committee on generative AI. Goldman lives in San Francisco’s East Bay.

Learn more about this author