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The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Genre: Nonfiction / Business & Economics

On Sale: November 1st 2006

Price: $11.99

Page Count: 288

ISBN-13: 9780759574731

What's Inside

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Meet The Author: Malcolm Gladwell

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York. Discover more