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The Tipping Point

How Little Things Can Make a Big Difference

Regular Price $30

Regular Price $38 CAD

Regular Price $30

Regular Price $38 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 1, 2000. This date is subject to change due to shipping delays beyond our control.

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On Sale

Mar 1, 2000

Page Count

288 Pages

ISBN-13

9780316316965

Description

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
 
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

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Meet The Author: Malcolm Gladwell

Malcom Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audiobook and podcast production company. He was born in England, grew up in rural Ontario, and now lives in New York.

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