You Are a Badass®

How to Stop Doubting Your Greatness and Start Living an Awesome Life


By Jen Sincero

Formats and Prices




$21.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around April 23, 2013. This date is subject to change due to shipping delays beyond our control.


The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more!

In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:


  • Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
  • Shift your energy and attract what you desire.
  • Create a life you totally love. And start creating it NOW.
  • Make some damn money already. The kind you've never made before.


By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

  • “Jen Sincero may have written the sassiest self-help book of 2013. . . . She’s frank, funny, and sometimes outrageous.” 
    The Los Angeles Times
  • “If I could only recommend one book to you, [You Are a Badass] would be it. This book will make you feel ready to take on the world and smash your baggage in the process. It’s like having a personal pep talk in your hands.” 
  • “This book is always on my nightstand to remind me to get out of my own damn way.” 
  • “In the world of life coaching, Jen Sincero is the Royal Badass.” 
    Associated Press
  • “If touchy-feely self-help tomes make you feel, shall we say, less than inspired, this no-nonsense manifesto to awesomeness might be just what you’re looking for. Filled with blunt and sassy advice, do-it-yourself exercises in personal transformation, and a whole lot of hilarity, You Are a Badass will silence your inner critic and help you build a life . . . that others envy.” 
  • “[Sincero’s] is a sassy brand of positivity.” 
    The Guardian
  • “It’s relatable and funny, and it provides the kick in the behind that so many of us need. Jen Sincero comes across as a good friend with the tough love and positive thinking that everyone needs in their life. . . . [An] eye-opening book.” 
  • “Sincero brings a fun, feminine verve to now well-tread self-help tropes. . . . The tone is far more feisty than academic, and there’s humor on every page, all of which is exactly what her intended audience most needs.” 
    Publishers Weekly
  • “Jen Sincero offers a no-nonsense approach to reinventing yourself, shedding the past’s baggage, and grasping the opportunities awaiting you, once you’re ready to seize your inner awesomeness.” 
    Publishers Weekly
  • “I’ve never loved reading, but when I picked this book up, I couldn’t put it down. . . . This book inspired me to stop putting up with other people’s hate and stop worrying about the things I can’t change. It definitely changed my life.” 
  • “If you’re lacking inspiration, really need a boost, then Sincero does just that with some humour along the way.” 
    Good Housekeeping
  • “Sincero hits right at the heart of what those of us in flux need to hear: that we are already badass, and all it takes is a little work and self-examination to make that badassery manifest in our lives. . . . RUN to get this book.” 
    San Francisco Book Review
  • “Sincero writes in a conversational, witty tone that actually makes self-improvement sound fun. Seriously, we blew through this guy in an afternoon.” 
  • “Of all the motivational books out there, this is a must-read for those who are into life design.” 
  • “As soon as we picked up the New York Times bestseller [You Are a Badass], Sincero’s honest, funny, and down-to-earth take on tackling life’s challenges kept us turning pages.” 
  • “One of the top-selling books in the self-help genre, You Are a Badass focuses on bringing out your strengths and desires by also calling you out on everything you are doing wrong. This book isn’t your cliche motivational book, it’s direct and straight to the point.” 
    The List

On Sale
Apr 23, 2013
Page Count
272 pages
Running Press

Featured Post

5 Quotes for Your Inner Badass

Jen Sincero

About the Author

Jen Sincero is a #1 New York Times bestselling author, speaker, and success coach who has helped countless people transform their personal and professional lives via her newsletters, products, seminars, public appearances, and books. You can find out more about Jen and sign up for her newsletter at

Learn more about this author