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How to Become a Marketing Superstar

Unexpected Rules that Ring the Cash Register

Regular Price $9.99

Regular Price $11.99 CAD

Regular Price $9.99

Regular Price $11.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around May 21, 2003. This date is subject to change due to shipping delays beyond our control.

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On Sale

May 21, 2003

Page Count

192 Pages

ISBN-13

9781401397975

Description

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to ‘outfox the competition’–this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox’s advice is delivered in snappy, to-the-point chapters that zero in on his creative–and often counterintuitive–advice and features such unforgettable fundamentals as:

  • Make a big splash, instead of a lot of little ripples
  • Always have a pipeline to the president
  • Own a market, not a mill
  • The long and short definitions of marketing


There are also provocative ‘Instant Marketing Superstar’ challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it’s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

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