Polling Matters

Why Leaders Must Listen to the Wisdom of the People


By Frank Newport

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$16.99 CAD



  1. ebook $12.99 $16.99 CAD
  2. Hardcover $37.00 $47.00 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 30, 2004. This date is subject to change due to shipping delays beyond our control.

From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.

For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals:
  • What polls really are and how they are conducted
  • Why the information polls provide is so vitally important to modern society today
  • How this valuable information can be used more effectively
  • and more…


On Sale
Jul 30, 2004
Page Count
320 pages

Frank Newport

About the Author

Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.

Learn more about this author