Srikumar S. Rao

About the Author

Srikumar S. Rao is an adjunct professor at Columbia Business School, teaches at London Business School, and is a professor at Long Island University. A former contributing editor for Forbes, Financial World, and Success magazines, he has been featured and quoted in the national media, including the Wall Street Journal, New York Times, and Fortune. He has consulted with leading corporations nationwide and holds a Ph.D. in marketing from Columbia University. He lives in Commack, New York.

By the Author