Prior to co-founding Buttoned Up, Inc., Sarah Welch spent half of her career as a New York advertising agency executive and the other half as an independent marketing consultant and entrepreneur, working with agencies like J. Walter Thompson, Ammirati Puris Lintas, and M&C Saatchi, before striking out on her own in 2000. She also co-founded Mindset Media, a growing internet media company. Sarah has a BS from Georgetown University.
Alicia Rockmore is a self-proclaimed organizational maniac who seamlessly juggles a fast-paced career and full home life. Prior to co-founding Buttoned Up, Inc., Alicia worked as a CPA, then marketed well-known brands like Wish-Bone Salad Dressing, Ragu Pasta Sauces, Total Cereals, and Wheaties. Alicia received her BA from Claremont McKenna College in economics and her MBA from the University of Michigan.