The 5 Paths to Persuasion
The Art of Selling Your Message
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
Buy This Book
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Format: Electronic Book
Price: $9.99 US/$9.99 CAN
ISBN-13: 9780446506045
On Sale Date: 07/31/2007
Publisher: Grand Central Publishing
Formats Available: Trade Paperback, Electronic Book, Electronic Book
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The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
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(Library Journal).
Formats
- Trade Paperback (1)
- Electronic Book (2)
Product Details
- Publisher: Grand Central Publishing
- Price: $9.99 US/$9.99 CAN
- ISBN-13: 9780446506045
- On Sale Date: 07/31/2007
- Publisher: None
- List Price: $18.99
- Pages: 256
- Physical Dimensions: 6" x 9"
- Audio Run Time: 0
- ISBN-13: 9780446695909
- On Sale Date: 07/31/2007
- Publisher: None
- List Price: $9.99
- ISBN-13: 9780446506045
- On Sale Date: 07/31/2007
- Publisher: None
- List Price: $9.99
- ISBN-13: 9780446506052
- On Sale Date: 07/31/2007
