Baskin, Jonathan (1502710)
Baskin, Jonathan (1502710)

Jonathan Salem Baskin

JONATHAN SALEM BASKIN is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. He speaks extensively on marketing panels and runs the highly popular marketing blog, Dim Bulb.


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Branding Only Works on Cattle

Branding Only Works on Cattle

by Jonathan Salem Baskin

Most people don't know it yet, but branding is dead.

Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior.

As Publishers Weely wrote about Branding ...

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