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Hayzlett, Jeffrey (1533267)
Hayzlett, Jeffrey (1533267)

Jeffrey W. Hayzlett

Up until June 2010, JEFF HAYZLETT served as the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.


The Mirror Test

The Mirror Test

by Jeffrey W. Hayzlett

Jeff Hayzlett is a big, boisterous guy who has the guts to tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what ...

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