Why Are People Into That?

A Cultural Investigation of Kink

Coming Soon


By Tina Horn

Formats and Prices




$39.00 CAD

From a #1 Apple podcast host, Lambda Literary fellow, and dominatrix comes a sex-positive, judgment-free cultural deep-dive into the world of kink.

When celebrated BDSM educator Tina Horn first launched Why Are People Into That?!, publications from Vice to Buzzfeed heralded it as one of the best sex podcasts around. Each episode centered around a different fetish or fantasy, thoughtfully examining why, exactly, different strokes work for different folks. From sex workers and scientists to artists and activists, Tina’s wide range of guests helped educate fascinated listeners across the world on the wide spectrum of humanity’s appetites. With her listeners growing more and more insatiable, she soon realized that the only way to address the titular question with all the depth and nuance it deserved was to turn that idea into a book.

From spanking, strap-ons, and sluts, to taboos involving cake, chains, and cannibalism, WHY ARE PEOPLE INTO THAT? explores the universal drives that shape even the most specific erotic tastes, and the cultural context that molds and is molded by the way we conceptualize pleasure, gender, fantasy, and power. With buoyant prose, Tina invites us to reconsider everything we thought we knew about sexuality. How, for example, should we think about "consensual nonconsent" in a post-#MeToo era? How does cross-dressing fit in with our evolving cultural understanding of gender performance and identity? And what do foot fetishists, fisters, and FinDoms have in common?

Blending insightful cultural criticism, investigative journalism, and spicy anecdotes from Tina’s 15+ years of hard-earned expertise in the sex industry and beyond, WHY ARE PEOPLE INTO THAT? is a philosophical-but-fun exploration of the prismatic spectrum of human desire and the expansive possibilities of pleasure. For fans of adrienne maree brown and Emily Nagoski, this raunchy and rousing book is perfect for anyone who is interested not only in the intricacies of what we desire, but in how desire itself really works.


  •  “Tina Horn is that rare writer on sex: a super-sharp observer and a daring thinker who is as curious, warm, and uncompromising in approaching her subject as she is about why it matters. What I love and admire so much about Tina’s work is how she makes desire bigger.”
    MELISSA GIRA GRANT, author of Playing the Whore: The Work of Sex Work and staff writer at The New Republic
  • “Tina Horn is the king, queen, and court jester of skintellectuals. No one can undress taboos and demystify desire like she can.”
    KRISTEN J. SOLLÉE, author of Witches, Sluts, Feminists
  • “Finally, a book about sex that is actually sexy. Full of curiosity, profound knowledge, a command of craft, and—yes—eros, Tina Horn isn’t here to explain, she is here to explore. Horn’s prose is that of a sexy teacher but only in the kinky way. Why Are People Into That? isn’t a textbook; it’s a choose your own adventure of erotic delights. In a way, every reader will hold in their hands a different book, exactly the one they, and only they, need.”
    JOSEPH OSMUNDSON, author of Virology, a National Book Critics Circle Award finalist in nonfiction
  • “Tina Horn is the Carl Sagan of a sexual cosmos, absorbing carnal knowledge and disseminating it to the masses with narration that leaves us marveling at the glory that is human sexuality.”
    JIZ LEE, adult performer and editor of Coming Out Like a Porn Star

On Sale
Jun 4, 2024
Page Count
320 pages
Hachette Books

Tina Horn

About the Author

Tina Horn hosts and produces the long-running fetish podcast Why Are People Into That?! and was the host and co-writer of the Wondery podcast limited series, Operator. She is the creator of the sci-fi sex rebel comic book series SfSx (Safe Sex) and has contributed to numerous anthologies including We Too: Essays on Sex Work and Survival, which she also co-edited. Horn is the winner of two Feminist Porn Awards, an AVN-nominated director, and holds an MFA in Creative Nonfiction Writing from Sarah Lawrence. Originally from Northern California, Horn spent a decade in NYC before re-settling in Los Angeles with her wife and dog.

Learn more about this author