Doing Business In China

How to Profit in the World's Fastest Growing Market


By Ted Plafker

Read by Ted Plafker

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This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 18, 2007. This date is subject to change due to shipping delays beyond our control.

It’s common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:

Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.
Laws, Rules & Regulations: A how-to guide to China’s complicated and ever-shifting legal landscape.
Understanding Cultural Differences: Vital topics include “Basic Communication,” “Talking Politics,” “The Little Things,” and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.


On Sale
Jul 18, 2007
Hachette Audio

Ted Plafker

About the Author

Ted Plafker is a correspondent in the Beijing bureau of The Economist.

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