Make Elephants Fly

The Process of Radical Innovation


By Steven S. Hoffman

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$17.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around November 14, 2017. This date is subject to change due to shipping delays beyond our control.

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven’t progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they’ve never heard of.

In today’s world, everyone will need to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer or professional, there’s a technology out there that’s going to upend your industry. And if you aren’t able to harness it to your advantage, someone else will. Innovation is no longer an option — it’s the price of admission into the business world.

Make Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you:

  • How startups come up with breakthrough products and services.
  • How to structure innovation teams.
  • The best ways to identify and vet new ideas.
  • What it takes to foster a culture of innovation.
  • How to establish a process of innovation throughout your organization.

By the time you’ve digested this book, you will have the tools needed to take your impossibly big idea and make it fly!


  • This is a must read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work.
    Tim Draper, Founder of DFJ, Forbes Midas List of Top Venture Capitalists, AlwaysOn #1 Most Networked Venture Capitalist, Worth Magazine 100 Most Powerful People in Finance
  • As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation.
    Gil Penchina, Partner at IDG Ventures, Most Influential Investor on AngelList, Investor in Linkedin, Paypal, Dollar Shave Club, Wealthfront and Indiegogo, former CEO of Wikia Inc. and VP at eBay
  • With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's Make Elephants Fly to gain key insights and increase your chances of success.
    Howard Hartenbaum, General Partner at August Capital, Forbes Midas List of Top Venture Capitalists, founding investor in Skype
  • Hoffman's Make Elephants Fly takes complicated concepts and makes them easy to use. Join the global entrepreneurial community that is changing the world using these processes and methodologies. It's like having Hoffman whispering in your ear at critical decision moments.
    Carol Sands, Founder of The Angels' Forum and The Halo Fund
  • Hoffman's insights come from many years working with startups in Silicon Valley and around the world. It's essential reading for business leaders and aspiring entrepreneurs.
    Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google
  • Hoffman's book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley.
    Jerry Kaplan, author of Artificial intelligence: What Everyone Needs To Know, Startup: A Silicon Valley Adventure, and Humans Need Not Apply, Founder of GO Corporation
  • Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns!
    Andrew Romans, author of Masters of Corporate Venture Capital and The Entrepreneurial Bible to Venture Capital, Founder of Rubicon Venture Capital
  • We all know that a successful startup never comes easily. However, you can easily pick up this book, learn from it, and reduce the odds of failure. Hoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom.
    Rocky Chan, Partner at Mind Fund
  • In an age when it's a given that business is being disrupted by the second, Make Elephants Fly offers rare insights from a man busy launching incubators in San Francisco and China who knows the nuts of bolts of startups and entrepreneurship. Hoffman is equal parts enthusiast, realist, and visionary. Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift-off.
    Jon Littman, co-author of the Art of Innovation and Ten Faces of Innovation, Founder of
  • A practical guide that's full of information, real experience, and valuable insights. Every entrepreneur must read this book before embarking on this journey. Make Elephants Fly can save you from mistakes many have made, steer you in the right direction, and guide you on how to succeed.
    Kim Nguyen, Berkeley Angel Network, South Bay Angels
  • Finally a no-bullshit book. Hoffman's Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly.
    Guillaume de Dorlodot, Founder and CEO of Startup Basecamp
  • Innovation is a must for everybody now. Hoffman's Make Elephants Fly shows you the most effective ways to make the impossible possible.
    Toshitada Nagumo, CEO of Fenox Venture Capital

On Sale
Nov 14, 2017
Page Count
320 pages
Center Street

Steven S. Hoffman

About the Author

Steven Hoffman is the Captain and CEO of Founders Space, ranked a Top 10 Incubator in Inc. and the #1 Accelerator for startups coming to Silicon Valley from overseas in Forbes. He has educated and trained hundreds of startup founders and corporate executives in the art of innovation. Always innovating, Hoffman has tried more professions than cats have lives, including serial entrepreneur, venture capitalist, angel investor, mobile studio head, computer engineer, filmmaker, Hollywood TV exec, game designer, animator, and voice actor.

Learn more about this author