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"Not to be missed."—Fortune Magazine
"The Small BIG is a fun, educational and entertaining read. You'll experience some brain bending in the process, you'll pick up some tips and strategies and ultimately, grow your influence muscle to a point where your results will shine."—Small Business Trends
"Want to be a better negotiator? Have more productive meetings? Get the kids to eat more vegetables? The small BIG provides a set of simple, powerful tools for anyone who wants to be more persuasive."—- Jonah Berger, Professor at the Wharton School and Bestselling Author of Contagious: Why Things Catch On
"If you've ever struggled to change the beliefs or behaviors of other people, there's hope. The small BIG offers the best of science and practical insights from the world's leading experts on persuasion. Everyone who cares about influence will be reading this riveting book."—- Adam Grant, Wharton professor and bestselling author of GIVE AND TAKE
"If you ever doubted that small changes can make a big difference, this excellent and insightful book will change your mind."—-Dan Ariely, Duke professor and bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty
"Martin, Goldstein, and Cialdini - the dream team of persuasion science - have written an utterly compelling and eminently useful book. In a series of short, crisp chapters, they explain the latest research from around the world - and then use that research to offer an array of practical, actionable techniques to influence the behavior of others. In every way, this book is a tour de force...This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't."—- Daniel Pink, bestselling author of TO SELL IS HUMAN and DRIVE
"A charming collection of useful articles on increasing your oddsof getting agreement."—Arizona Daily Star - Best Book of the Month