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Screen Time

How Electronic Media--From Baby Videos to Educational Software--Affects Your Young Child

Regular Price $17.99

Regular Price $22.99 CAD

Regular Price $17.99

Regular Price $22.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 20, 2012. This date is subject to change due to shipping delays beyond our control.

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On Sale

Mar 20, 2012

Page Count

336 Pages

ISBN-13

9780465029808

Description

As a mother, Lisa Guernsey wondered about the influence of television on her two young daughters. As a reporter, she resolved to find out. What she first encountered was tired advice, sensationalized research claims, and a rather draconian mandate from the American Association of Pediatricians: no TV at all before the age of two. But, like many parents, she wanted straight answers and realistic advice, so she kept digging: she visited infant-perception labs and child development centers around the country. She interviewed scores of parents, psychologists, cognitive scientists, and media researchers, as well as programming executives at Noggin, Disney, Nickelodeon, Sesame Workshop, and PBS. Much of what she found flies in the face of conventional wisdom and led her to conclude that new parents will be best served by focusing on “the three C’s”: content, context, and the individual child.

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