Fables Of Abundance

A Cultural History Of Advertising In America

Contributors

By Jackson Lears

Formats and Prices

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$13.99

Price

$17.99 CAD

Format

Format:

  1. ebook $13.99 $17.99 CAD
  2. Trade Paperback $25.99 $33.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around November 3, 1995. This date is subject to change due to shipping delays beyond our control.

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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Genre:

On Sale
Nov 3, 1995
Page Count
416 pages
Publisher
Basic Books
ISBN-13
9780786723225

Jackson Lears

About the Author

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

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