The Magic Cup

A Business Parable About a Leader, a Team, and the Power of Putting People and Values First

Contributors

By Howard Behar

Foreword by Jeffrey Brotman

Formats and Prices

Price

$1.99

Price

$2.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 29, 2016. This date is subject to change due to shipping delays beyond our control.



We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we’ve often heard that nice guys finish last.

Not according to Howard Behar, whose career as one of the three leaders who built the Starbucks organization most definitely proves that nice guys finish first. In THE MAGIC CUP, Behar spins an engaging corporate tale to teach us exactly how we can do the same thing.

The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Verity’s halcyon days. The cup turns out to be magic – truly – and helps him come to understand and reinvigorate the values that Verity has misplaced along the way.

As Vince and his new team make their way to (and through) many challenges, including the aptly named Worthy Way, Perilous Passage and Arduous Stair, the cup fills with a gold elixir and the universal truths that they learn to embrace – such as Responsibility, Forgiveness and Courage – magically become engraved in the glass.

In the tradition of great parable writers throughout history, Behar quickly involves us in an engrossing fantasy, continually challenging us to compare each situation with our own real-life experiences. The story of THE MAGIC CUP helps each of us discover that only by acting on sound moral principles can we fill our own cups with the personal and professional success and satisfaction we seek.

Genre:

On Sale
Mar 29, 2016
Page Count
144 pages
Publisher
Center Street
ISBN-13
9781455538997

Howard Behar

About the Author

HOWARD BEHAR is a renowned business leader, author, speaker, and mentor. He served at Starbucks for a combined twenty-one years as both an officer and a board member. He was the president of North America and the founding president of Starbucks International. He lives in Seattle, Washington, with his wife, Lynn, where he is able to spend time with his children and grandchildren.

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