Reminiscent of Gladwell's bestsellers... an approachable primer with an upbeat tone.
Should not be sold as a book - it should be sold as a secret weapon. Some books are filled with theory. UNTHINIKING is filled with gems and "a-ha!" moments.
—Mitch Joel, President of TwistImage and bestselling author of SIX PIXELS OF SEPARATION
Grabbed me from the first page. Harry Beckwith serves up the perfect blend of evidence, deft story-telling, and one useful (and often surprising) tidbit after another.
—Dr. Robert Sutton, Stanford University Professor and author of the national bestseller, GOOD BOSS, BAD BOSS
Harry Beckwith is a man of uncommon wisdom who has gotten that way through unthinking. You can too by reading this book.
—Ty Votaw, Executive Vice President, Communications + International Affairs, PGA TOUR
Harry Beckwith's insight into the minds of consumers is compelling, engaging, and masterful.
—Tony Hsieh, CEO of Zappos.com and bestselling author of DELIVERING HAPPINESS.