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Polling Matters

Why Leaders Must Listen to the Wisdom of the People

Polling Matters Open the full-size image

Contributors

By Frank Newport

Formats and Prices

On Sale
Jul 30, 2004
Page Count
320 pages
Publisher
Grand Central Publishing
ISBN-13
9780446530644

Price

$37.00

Price

$47.00 CAD

Format

Format:

  1. Hardcover $37.00 $47.00 CAD
  2. ebook $12.99 $16.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 30, 2004. This date is subject to change due to shipping delays beyond our control.

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Frank Newport

About the Author

Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.

Learn more about this author