Hachette Book Group’s privacy policy has been updated effective September 28, 2017. You can read the updated policy here. You can also email any questions to HBG-Privacy@hbgusa.com.

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. You can find out more or switch them off if you prefer here. By continuing to use the site without changing settings, you consent to our use of cookies.

The Crowdsourceress

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

“Neil Young’s Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success.”Phil Baker, COO, Pono

“Owning The Crowdsourceress is like having Alex Daly’s ‘special sauce’ right at your fingertips.”–Jesse Reed, cofounder, Standards Manual

In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients’ campaigns. She has run some of Kickstarter’s biggest projects-TLC’s newest album, Neil Young’s audio player, and Joan Didion’s documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to
  • Get fans and influencers excited about your launch
  • Build an appealing and powerfully designed campaign
  • Access proven video tips, pitching tactics, press releases, and rewards ideas
  • Avoid the most common headaches and pitfalls

Here you’ll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Read More

Genre: Nonfiction / Business & Economics / Crowdfunding

On Sale: March 28th 2017

Price: $24.98

ISBN-13: 9781478919681

What's Inside

Read More Read Less

Praise

"Neil Young's Pono campaign is the most successful technology campaign of all time, and Alex deserves much of the credit...The Crowdsourceress will give you everything you need to make your crowdfunding campaign a success."—Phil Baker, COO of Pono
"Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects."—Eric Ries, author of the New York Times bestseller The Lean Startup
"The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress, is like having her 'special sauce' right at your fingertips."
Jesse Reed, Co-founder of the Standards Manual