The Wisdom of the Bullfrog

Leadership Made Simple (But Not Easy)


By Admiral William H. McRaven

Read by Admiral William H. McRaven

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$44.00 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around April 4, 2023. This date is subject to change due to shipping delays beyond our control.

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From the acclaimed, #1 New York Times bestselling author of Make Your Bed—a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL.

The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers.

During those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden. 

THE WISDOM OF THE BULLFROG draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter provides a Make Your Bed-like parable, rich with insights like those featured in his bestselling memoir, Sea Stories, about the specific leadership traits required to be at the top of your game, including:  
  • Who Dares, Wins
  • Run to the Sound of the Guns
  • No Plan Survives First Contact with the Enemy
THE WISDOM OF THE BULLFROG is Admiral McRaven’s clear-eyed treatise on the leadership qualities that separate the good from the truly great.

On Sale
Apr 4, 2023
Hachette Audio

Admiral William H. McRaven

About the Author

Admiral William H. McRaven (US Navy Retired) is the New York Times bestselling author of Make Your Bed with Skipper the Seal; Make Your Bed: Little Things That Can Change Your Life…and Maybe the World; The Hero Code: Lessons Learned from Lives Well Lived; and Sea Stories: My Life in Special Operations. In his thirty-seven years as a Navy SEAL, he commanded at every level. As a four-star admiral, his final assignment was as commander of all US Special Operations Forces. After retiring from the Navy, he served as the chancellor of the University of Texas System from 2015 to 2018. He lives in Austin, Texas.

Kelly Marie McRaven is a national security professional with ten years of combined experience in the public and private sector. She has an MA from Georgetown University and a BA from the University of Notre Dame. Kelly grew up going on adventures around the world and, like the characters in this book, is passionate about public service. She lives in Virginia with her husband and a dog named Riley.

Howard McWilliam is the New York Times bestselling illustrator of Make Your Bed with Skipper the Seal; John Cena's Elbow Grease series; I Need My Monster by Amanda Noll; and When a Dragon Moves In by Jodi Moore, among others. He lives in the United Kingdom and invites you to visit him online at

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