New York-November 18, 2020Ben Sevier, SVP and Publisher of Grand Central Publishing (GCP) announced today that Nana K. Twumasi will join GCP on December 1, 2020 as Vice President and Publisher of a new imprint, GCP Balance.
Twumasi joins GCP from Callisto Media where she led a team of editors responsible for initiating approximately 80 books per year in the wellness space. Her expertise in self-help/psychology and wellness publishing, and in mining consumer interest to drive publishing strategy, has led to bestselling titles such as The Complete Ketogenic Diet for Beginners by Amy Ramos, Retrain Your Brain by Seth Gillihan, and The Complex PTSD Workbook by Arielle Schwartz. Prior to Callisto, she held editorial positions at Jossey-Bass/John Wiley & Sons and at several non-profits in the Bay Area.
GCP Balance will be dedicated to publishing the best practical nonfiction across the wide spectrum from health/wellness to business/success, including psychology, self-help, diet, how-to, inspiration, work/life, management, and leadership. Planned to launch in the first quarter of 2022 with approximately 24 titles per year, GCP Balance will combine the best of GCP’s strengths in author-driven and platform-driven publishing with a digital-forward, consumer-focused mindset. Twumasi will take over as Publisher of Dr. William Li’s bestselling Eat to Beat series; the bestselling DASH Diet franchise by Marla Heller; and will champion a backlist that includes category bestsellers across the practical nonfiction spectrum, from Deep Work by Cal Newport and It’s Your Ship by Captain Michael Abrashoff to Mindbody Prescription and Healing Back Pain by John Sarno, MD.
Of joining GCP, Twumasi said, “Like many of my peers in the industry, my career in publishing was born from a love of books, of story and of the written word. I am delighted to join Grand Central Publishing and can’t wait to get to work building our new imprint. It is my privilege to help people achieve balance and be their best, physically and mentally, at work and at home.”
Sevier added, “At this pivotal moment on our planet, where the intersection of our work lives, our home lives, and our health and wellness have become so deeply intertwined, I can’t imagine a more critical mission for a publisher. Neither can I imagine a publishing professional better suited to the task of building and leading the GCP Balance team than Nana K. Twumasi. I can’t wait to see the contribution Nana will make to our company and our culture.”
Further details about GCP Balance will be announced in the coming weeks.
About Grand Central Publishing:
Grand Central Publishing, a division of Hachette Book Group, reaches a diverse audience through hardcover, trade paperback and mass market books and e-books that cater to every kind of reader. Our imprints are GCP Balance, Twelve, Forever and Forever Yours.
About Hachette Book Group:
Hachette Book Group is a leading trade publisher based in New York and a division of Hachette Livre (a Lagardère company), the third-largest trade and educational publisher in the world. HBG is made up of seven publishing groups: Little, Brown and Company; Little, Brown Books for Young Readers; Grand Central Publishing; Perseus Books; Orbit; Hachette Nashville; and Hachette Audio.