Union Square & Co. and Sunnie Announce Publishing Partnership
The multi-book and gift publishing program launches October 6 with “Sunnie Pocket Playbook: A Mood Board for Life in 7 Tiny Curations” and “Sunnie Junk Journal: Collage and Collect All the Wild, Wonderful, and Everyday Stuff in Your World”
NEW YORK, NY (June 17, 2026)-Union Square & Co., an imprint of the Grand Central Publishing Group and the Hachette Book Group, announced a new multi-book and gift publishing partnership with Sunnie, the Gen-Z-focused media, experiential, and lifestyle brand from Hello Sunshine, founded by Reese Witherspoon.
The partnership aims to create thoughtfully designed, analog-inspired products that empower Gen Z to digitally detox, follow their curiosity, and step into their power with intention, creativity, and self-discovery.The multi-season publishing program between Union Square & Co. and Sunnie includes six anchor books and more than twenty gift products. It kicks off in Fall 2026 with Sunnie Pocket Playbook: A Mood Board for Life in 7 Tiny Curations and Sunnie Junk Journal: Collage and Collect All the Wild, Wonderful, and Everyday Stuff in Your World, publishing simultaneously on October 6th, 2026. Future titles will cover cooking and crafts, finance, and an exclusive print celebration of Sunnie’s digital zine, as well as journals, decks, notebooks, and other book-adjacent merchandise.
Sunnie Pocket Playbook is an engaging, illustrated guide that shares practical wisdom and insights for living a Sunnie life and embracing its five core pillars for success: personal agency, curiosity, purpose, self-discovery, and connecting with community. Playfully designed and easy to weave into daily life, Sunnie Pocket Playbook is perfect for readers hoping to build new habits, grow their confidence, and live with more intention every day.
The Sunnie Junk Journal is a guided journal with plenty of space to store memories, big and small—from concert stubs and restaurant receipts to notecards and coffee sleeves—transforming quotidian ephemera into art. Divided into six sections—Life Lists, Travel, Favorite Things, Milestones, Inspo, and a Wild Card section— these pages offer a nostalgic, low-tech outlet for anyone looking to stop doomscrolling and start creating.
Emily Meehan, SVP and Publisher, Union Square & Co, said, “Sunnie is what we all need in this moment– a positive distraction from doom-scrolling that prioritizes community and experiences, and a sound resource for curious young adults. We knew we wanted to capture the essence of Sunnie in books and products to help further the mission of sparking curiosity to reach Gen Z and beyond. We are proud to offer a wide-spanning program that has something for any and every kind of reader.”
Maureen Polo, CEO of Hello Sunshine, said, “We’re thrilled to partner with Union Square & Co. to bring Sunnie’s world to life. Sunnie is all about curiosity, creativity, and connection. From our Pocket Playbook and Junk Journal, to the many books and gifts we have planned, this partnership gives Sunnie fans the tools to express themselves, play, and step into their power.”
Amanda Englander, Editorial Director, Union Square & Co., and Camaren Subhiyah, Editorial Director, Union Square Gift acquired World rights from Cait Hoyt at CAA.
About Union Square & Co.
Union Square & Co. is an independent publisher making beautifully produced books with a point of view. Our diverse list showcases top-tier talent and brands, and it gives space to unique perspectives and strong voices. Behind every one of our titles is a focus on quality, curation, entertainment, distinction, and change, as well as an energy and collaborative spirit to help authors realize their visions. Headquartered in New York City, Union Square & Co. LLC, is an imprint of Grand Central Publishing, a division of Hachette Book Group, and includes the adult imprints Union Square & Co., Puzzlewright Press, and Ethos; the children’s imprints Union Square Kids and Boxer Books; and the gift and stationery imprints Union Square Gift, Knock Knock, and Em & Friends.
About Hachette Book Group
Hachette Book Group (HBG) is a leading U.S. general-interest book publisher made up of dozens of esteemed imprints within the publishing groups Basic Books Group, Grand Central Publishing Group, Hachette Audio, Little, Brown and Company, Little, Brown Books for Young Readers, Orbit, Workman Publishing, and Running Press Group. We also provide custom distribution, fulfillment, and sales services to several publishing companies.
Our books and authors have received the Pulitzer Prize, National Book Award, Caldecott Medal, Newbery Medal, Booker Prize, Nobel Prize, James Beard Award, and other major honors.
We are committed to diversity in our company and our publishing programs, and to fostering a culture of inclusion for all our employees and authors. We are proud to be part of Hachette Livre, the world’s third-largest trade and educational publisher.
Visit hachettebookgroup.com to learn more about HBG imprints. For updated news follow HBG on Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X.com, Snapchat, and YouTube.
About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Sunnie, Hello Sunshine’s Gen Z–focused media, experiential, and lifestyle brand with a social-first book club, was created for and by the next generation of women.
Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
Contacts
erica.gelbard@hbgusa.com