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All about Them

Grow Your Business by Focusing on Others

All about Them Open the full-size image

Contributors

By Bruce Turkel

Foreword by Bob Burg

Formats and Prices

On Sale
Sep 6, 2016
Page Count
312 pages
Publisher
Balance
ISBN-13
9780738219202

Price

$24.99

Price

$32.50 CAD

Format

Hardcover

Format:

Hardcover $24.99 $32.50 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 6, 2016. This date is subject to change due to shipping delays beyond our control.

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The best companies and most successful salespeople live by a three-word mantra—”all about them”—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “All about Them” principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

Genre:


  • Jim Pawlak's “Biz Books” column, 8/21/16
    “Turkel identifies the dynamics of today's consumer…He speaks to the emotional part of the buying experience.”

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Bruce Turkel

About the Author

In 1983, Bruce Turkel founded TURKEL Brands. Today, he’s as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques.

Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing, and advertising expert on CNN, ABC, CBS and NPR. He’s authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He’s also been featured in Fast Company, the New York Times, Communication Arts, Fortune, and AdWeek.

http://www.bruceturkel.com

Learn more about this author