Outrage Machine

How Tech Amplifies Discontent, Disrupts Democracy—And What We Can Do About It

Coming Soon


By Tobias Rose-Stockwell

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$20.99 CAD

An invaluable guide to understanding the underlying machinery and technology that grabs our attention—and keeps us coming back by filling us with rage.
The original internet was not designed to make us upset, distracted, confused, and outraged. But something unexpected happened at the turn of the last decade, when a handful of small features were quietly launched at social media companies with little fanfare. Together, they triggered a cascading set of dramatic changes to how media, politics, and society itself operate—inadvertently creating an Outrage Machine we cannot ignore.

Author, designer, and media researcher Tobias Rose-Stockwell shares the defining shifts caused by these technologies, and how they have ignited a society-wide crisis of trust. Drawing from cutting-edge research and vivid personal anecdotes, Rose-Stockwell illustrates how social media has bound us to an unprecedented system of public performance, training us to react rather than reflect, and attack rather than debate.

Outrage Machine reveals the triggers and tactics used to exploit our anger, unpacking how these tools hack our deep tribal instincts and psychological vulnerabilities, and how they have become opportunistic platforms for authoritarians and a threat to democratic norms everywhere.

But this book is not just about the problem. In a story spanning continents and generations, Rose-Stockwell explores how every new media technology disrupts our ability to make sense of the world, from the printing press to the telegraph, from radio to television. Outrage Machine situates social media within a historical cycle of confusion, violence, and emerging tolerance. Using clear language and powerful illustrations, this book reveals the magnitude of the challenges we face, while offering realistic solutions and a promising pathway out.


  • “Tobias is a master of intuition and metaphor. This is a vivid and unforgettable book.”—Jonathan Haidt, social psychologist at New York University and #1 New York Times bestselling author of The Righteous Mind
  • “Based on solid research, this is a disturbing examination of the destructive impact of social media.”—Kirkus
  • “A masterful appraisal of how social media platforms feed on users’ anger. . . . The historical perspective enlightens, and the author’s sensible suggestions—including recommendations to make algorithms more transparent and to rigorously verify that ‘all users are real humans’—chart a way out of the morass. The result is a superior take on how to tame social media.”
     —Publishers Weekly (Starred)
  • “A riveting exploration of the double-edged sword of our time: social media. This book provides a road map of how we got here, what’s really at stake, and how we can find our way out. An absolutely urgent read.” —Ryder Carroll, New York Times bestselling author of The Bullet Journal Method
  • “With insight and sensitivity, Tobias offers a deep examination of how digital technologies are shaping our perceptions, relationships, and even our sense of personal identity. This book offers a vital perspective that’s needed for us to build a more humane future.”—Tristan Harris, cofounder of Center for Humane Technology, cohost of Your Undivided Attention podcast, as seen in the Netflix documentary The Social Dilemma

On Sale
Jul 11, 2023
Page Count
256 pages
Legacy Lit

Tobias Rose-Stockwell

About the Author

Tobias Rose-Stockwell is a renowned media researcher and strategic advisor to Jonathan Haidt's organization, OpenMind. Tobias's work has been featured in major outlets such as The Atlantic, FastCompany, Quartz, Medium, NPR, the BBC, and many others. In his role as a media researcher, he has advised the directors of Gannett, one of the largest news organizations in the country, and was also a guest lecturer at Stanford University. He has been honored with the Unsung Hero Award by the 14th Dalai Lama for his work helping to rebuild essential infrastructure in Cambodia. Tobias lives in New York.

Jonathan Haidt is the Thomas Cooley Professor of Ethical Leadership at New York University's Stern School of Business. He is the author of The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. He lives in New York City.

Learn more about this author