Nana K. Twumasi
VP and Publisher, GCP Balance
My career in publishing grew from a genuine love of reading and acquiring knowledge—whether for enjoyment or for learning, getting into a good book is a thoroughly gratifying experience. My 20-year (and counting) path through the industry has taken me from an independent children’s book publisher in Minnesota to John Wiley & Sons, and on to Callisto Media, where I built a self-help and trade-psychology publishing program from the ground up, developing such titles as Retrain Your Brain, The Complex PTSD Workbook, and The Complete Ketogenic Diet for Beginners. My focus is on health and wellness inside and out, for all the spaces life occupies, in all the forms and shapes it takes. As a Publisher, I keep market analysis and consumers’ needs at the forefront of Balance’s publishing program. As an editor, I seek out a diverse range of authors whose work is steeped in research, education, and innovation — and who are dedicated to helping people be the best version of themselves.
Editor, GCP Balance
Like so many of my colleagues, as a child I always had my nose in a book; I also told anyone who would listen that I wanted to be a doctor, so perhaps it’s unsurprising that I found my way to health and wellness books. The cornerstones of my list are radically practical, audience-driven titles that speak to the diversity of our lived experiences and give readers concrete tools to live full, healthy, inspired lives. Since starting my career at Harper Wave in 2014 I’ve been fortunate to work with bestsellers, award-winners, and thought leaders from across the practical nonfiction spectrum, including Dr. David A. Kessler, Dr. Suhas Kshirsagar, Dr. Judy Ho, Caroline Dooner, and Christine Platt, among others. I’m always working to understand our readers and their needs through the lens of data, and my editorial interests include self-help, women’s health, psychology and mental health, lifestyle, relationships, parenting, work and productivity, and spirituality, as well as fresh perspectives on nutrition and physical health. When I’m not reading you can find me on the dodgeball court or baking pies.
Associate Marketing Director, GCP Balance
My lifelong love of storytelling and books has led me to a variety of jobs in the publishing industry, from bookselling at Barnes and Noble to assisting a consulting office. Since my first job in book marketing at St. Martin’s Press in 2014, I’ve specialized in working on nonfiction books, amplifying the voices insights of thought leaders and personalities ranging from Bruce Campbell and Dr. Rana Awdish to Action Bronson and Amanda Seales. Prior to joining Balance, I helped launch Abrams Press, championing notable titles like New York Times bestseller The Good Neighbor, Indie Next Pick The Fixed Stars, and Aarón Sánchez’s Where I Come From. In addition to traditional book marketing, I am passionate about metadata and SEO, using keywords and effective best practices to make sure that the books and authors are discoverable for the audiences that need them.
Senior Publicist, GCP Balance
I’ve long described myself as a reader. My penchant for the literary world started as an obsession with the works of exemplary female writers like Jane Austen and Nora Ephron. You could say my role as a book publicist is a dream job. I began my career at a boutique public relations firm in Washington, D.C. running media campaigns for policymakers, world leaders, and nonprofits alike. When I made the decision to pivot to the publishing industry, Balance emerged as the perfect blend of my passion for books and my strength as a third person narrator. I work closely with our expert authors to launch vital books into the hands of communities that reflect and celebrate the diversity of our society and culture today. I’ve had the privilege of working on books from groundbreaking leaders such as Dr. Jenny T. Wang and Khnum ‘Stic’ Ibomu. My continued goal is to position Balance and our authors as the leading voice on radically practical, inclusive advice across health, wellness, spirituality, business, leadership, and lifestyle genres.
Editorial & Marketing Assistant, GCP Balance
Working with books has always been a dream of mine! After graduating college with a B.A.in Creative Writing, and taking a detour through a few other professional industries, I found myself coming back to what I’ve always been passionate about: amplifying the voices and stories of others. I managed to make an industry switch, and after interning with Folio Literary Management and Catapult, I eagerly accepted an Editorial & Marketing Assistant position with GCP Balance. I am passionate about perspectives that reflect the nuanced, in-between spaces that many of us occupy, and believe we can only be the best versions of ourselves (physically, emotionally, spiritually) when we honor and nurture these diverse facets of who we are.